Rum and The Environment title
Protecting the environment is everyone’s responsibility. Rum producers, cane growers, sugarcane mills, distributors, retailers, mixologists, brand ambassadors and consumers all have the power to make or to influence change.
Earlier this year we called on our readers to nominate companies or individuals who are doing a great job running their businesses in an environmentally-friendly way. The response was overwhelming, we had a hard time narrowing down the nominees to four winners.
Our goal is for this to be the beginning of an annual tradition, designed to recognize environmental excellence in the rum industry, so please continue to send in your nominations.
Assukar S.A
Processing sugarcane to make crystallized sugar is an arduous task and the profits are never guaranteed. We are very pleased to have seen Assukkar’s operations firsthand and their devotion to organic sugar, which requires certification of the harvested lands, as well as, the sugarcane mill and the storage warehouse.
Organic has proven to be the value-added differentiator that allows Assukkar to thrive, even when larger sugar mills struggle.
www.assukkar.com